3 Things to Look for in a Small Business SEO Company
Updated: Jul 11, 2022
When looking for an SEO company, make sure that they,
Know how Search Engine Optimization helps a website appear in search engines.
If you're looking for a small business SEO company, it's important to do your research. Not all companies are created equal, and not all of them will be a good fit for your business. There are several things you should look for when choosing a small business SEO company. In this blog post, we will discuss three of the most important factors to consider.
1. Your Small Business SEO Company should know what SEO is and isn't.
Search Engine Optimization (SEO) is not the same as advertising. It's a method of creating website content targeting a specific keyword so that your page can rank higher on search engine results pages (SERPs). The goal is for you to more organic (not paid) traffic to your website.
The following image shows the search results for the keyword "hvac companies near me." With this search, ad results are displayed first, followed by SEO results.
What you should immediately notice is that your target audience has to scroll through Google Local Services, Google Ads, Google My Business listings, and then review sites (such as Yelp) before organic search results are given! That is why . . .
2. A good small business SEO company should create content that your target audience is searching for.
Given, there are more searches for "hvac companies near me," but you've already seen that there is a pay-to-play component for that keyword. So, if you're goal is to get organic traffic, look at creating a page focused on either "why does my HVAC not cool" or "are HVAC maintenance plans worth it." Focusing on content around these keywords will help you generate organic traffic.
This image shows the search results for "why hvac not cooling."
When you use this keyword, Google Local Services Ads will appear only once before what is potentially your SEO-optimized page. Now you're cooking with Crisco!
3. The last thing your small business SEO company needs to do is treat your keyword-optimized page as a landing page.
One of the biggest challenges you'll run with organic traffic is a high bounce rate. People are looking at your content, finding the answer they're looking for, and then leaving. A marketing company will take this into consideration and create a way of at least capturing an email address from visitors.
And this page is no different 😀
While researching, we found that the keyword "small business SEO company" was trending so we wrote an article about it. So, does it work? It did bring you here. 😏
Feel free to contact us if you found this information helpful and are looking for a small business SEO company. Though we are a new business, we have years of experience creating non-automated and automated business solutions to help businesses succeed. We are available by phone at 214-888-8045, email at firstname.lastname@example.org, or click the link below to schedule a 30-minute intro call.